- Cellular Protection
- Potent Carotenoid Antioxidant
- Supports Cardiovascular Health
Known as the king of the carotenoids, astaxanthin is 10 to 100 times more powerful than other carotenoids like beta-carotene and lycopene. Plus, unlike several other antioxidants, astaxanthin does not become pro-oxidant in the body. This makes it one of the most potent and powerfully effective antioxidants. It protects cells and the nervous system from oxidative damage.
Astaxanthin has natural anti-inflammatory properties without any side effects. It has powerful UV-blocking properties that protect the skin from the sun. This super antioxidant is great for joints and tendons, eyes , skin, and energy levels.
In terms of antioxidant power or potency, astaxanthin is 550 times stronger than vitamin E, and 6,000 times stronger than vitamin C. Astaxanthin can handle multiple free radicals simultaneously, as opposed to vitamins C & E that can typically only handle one free radical at a time.
Over the last few years, there have been many studies on brain health showing that astaxanthin protects neurons, and can slow the effects of age-related cognitive decline, as well as decline in psychomotor functions. One study showed that people taking astaxanthin had significantly decreased accumulation of phospholipid hydroperoxides, a compound that has been shown to accumulate in people with dementia or age related forgetfulness. This suggests a therapeutic benefit against Alzheimer's Disease.
Astaxanthin supports eye health. The most common cause of blindness in the United States is age related macular degeneration. Work completed by Dr. Tso at University of Illinois, shows astaxanthin can accumulate in the retina, and provide protection. As an antioxidant, astaxanthin has powerful anti-inflammatory benefits, which makes it useful for a number of diseases associated with inflammation.
NOW Foods was founded in 1968 under the belief that good health was not a luxury available only to the wealthy. For the past forty-five years, they have made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them.
Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while they have grown considerably over the past four decades, one thing has never changed – their commitment to providing products and services that empower people to lead healthier lives.
|